The average consumer is now a member of 16 loyalty programs and is only active in half of those (Source: Colloquy 2011 loyalty survey). So, it’s fair to say that half of all loyalty marketing probably isn't working. There are too many programs that have confusing value propositions or offer very little differentiation.
In addition, with the emergence of social and mobile channels, consumers are interacting with brands in new ways and very few loyalty programmes are keeping up with this trend.
To cater for this new demand, Endless Rewards has developed a suite of products that gives retailers the ability to offer their customers a rewarding shopping experience across multiple channels, including:
- Traditional stores
- E-commerce stores
- Online via the web
- Social Media