Our History

It started with a vision

Endless Rewards was established in 2006 by Neil Joseph, a marketer and businessman with a passion for direct marketing and a clear vision to:


  • Develop a global technology solution that would empower marketers and brand owners to connect with their customers intimately at point of sale (POS) and online.
  • Deliver a directly measurable return on investment (ROI).
  • Reduce the risk, technical capex and operational costs of running a successful loyalty and CRM operation.


A global player

Endless Rewards now operates across 5 continents, supplying well known local and international retailers, franchises and businesses with fully customised loyalty and CRM solutions that cross borders.


Our platform delivers the three most important key performance indicators (KPIs): more customers, spending more, more often.


Successful partnerships

We’re not just a technology provider. We see ourselves as your partner. Your success is our success.